Markets, always an important part of social and economic life of a community. The market, not only become a place of economic transactions but also the center of community interaction in sosial.Di Indonesia, today's traditional market began its existence threatened by the presence of modern shopping centers that eventually forced some small traders roll merchandise because it is not able to maintain its business associated with daily turnover decreases. The existence of a modern market this could be a threat to the survival of traditional markets. That is still an important backbone for some small communities in Indonesia. Then where lies the fault of the phenomenon of a flood of modern markets, which in turn displace the traditional market? Does the consumer is a party is to blame? Of course not, people as consumers have the freedom to choose where they will spend money to meet their daily needs.
The condition of the majority of the modern market is more comfortable, with quality merchandise with a more secure makes some people switch from traditional markets to markets modern.Jika do not want this trend to shift the direction of social conflict in society, the local government, district and municipal governments as the main organizer most of the traditional markets in Indonesia should be responsive to the deficiencies of traditional markets and immediately revitalize traditional markets. Revitalization should be directed at strengthening the advantages of traditional markets and real action to eliminate the things that the weakness of the traditional market. Given some strong traditional market success without the least swayed by the presence of modern markets such as markets Sukowati in Bali, Klewer Market in Solo, Pasar Tanah Abang, Pasar Wonokromo, Malioboro street markets and some lainya.Kita market will realize that the ability to maintain market existence is not independent of the uniqueness and professionalism of market management, both individually as well as management of trader, the manager. The uniqueness is born of the particularity of products can be sold and the creativity of merchants hawking goods in daganganya. This is the one who should be the strength of traditional markets that are not owned by the modern market. This is the one who must be observant developed by the government as the traditional market managers. The government needs to lead the traders to have a complete view of market competition winning concept. This means that in addition to factors such as cleanliness and safety standards, the buyer also needs to be withdrawn by means of offering a more attractive currency.
For example, traditional markets to apply the pattern of creative offerings by offering lower prices untuh several products in accordance with a specific day. So that buyers can get a cheaper buy than the modern market. In terms of the goods sold, traditional markets must also have the unique compared to the modern market. In addition professionalism must also be an important factor to consider. Professionalism should include a fair restribusi management between managers and merchants, merchandise quality is assured, and the security market is an important factor to consider. If necessary, be given a guarantee to buyers who purchase defective goods will be returned and replaced several times. So as to create a sense of security from the buyer to spend their money in traditional markets.
The existence of traditional markets is very important, because in traditional markets is the pulse of life of small traders are at stake. The existence of traditional markets is also a parameter of the economic pulse of small and medium communities. With a strong traditional markets, the small and medium communities can become a strong community structure, so many problems in this country that can be resolved, not just economic issues but also social issues, health and even education.
CONCLUSION
The market is as a place of sale and purchase of goods for society is one reflection of the economy and social culture of each community in the world. The market experienced growth from time to time, from the traditional to modern. These developments occurred in the cities of the world.The existence of a modern market today can not be dammed in line with changes in thinking and behavior of private consumption. But fear can affect the existence of traditional market role in public life. Despite the existence of traditional markets can not be ruled out in the middle to shore up the economy down. But it turns out the existence of a modern market affect the revenue of traditional market traders. After the modern market, merchant revenue to be reduced / declined.To maintain the existence of traditional markets offered some alternative solutions is to reform the quality of traditional markets, particularly with regard to cleanliness, regularity, and comfort in order to comply with and serving the needs of everyday people. In addition, the need to enforce rules that regulate the distance between the development of modern markets with traditional markets, so there is no overlap and competition between the modern market with traditional markets, which in turn can help tradisioanal market's role in the economy of a region.
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